Advertising Education related Product with Email Lists

We've all heard the buzz about email marketing and how cost-efficient and easy it is to do. Marketing using email lists helps businesses see instant sales from existing customers, but more importantly, it maintains and builds long-lasting, loyal relationships - which are the core of most successful businesses.

Email marketing is effective for one simple reason: Customers like receiving targeted messages from companies they care about. They like when they’re emailed about things they’ve already shown an interest in. And that’s where the email thrives.
When eKnowledge launched 4 years ago, they understood the importance of email marketing and using opt-in email lists as a way of staying in touch with their customers and drawing new business.

Starting a company that created tests to help thousands of school teachers all around the US was a really hard job in terms of getting the attention of the their main customers and that would be the schools especially the main decision makers and representatives – the school principals and school administrators.

The company tried at first to use different kinds of paid advertisements promoting their product through the different kinds of media – Radio, TV and Internet and hoping that they’ll catch the attention to the thousands school administrators all around USA, but that turned out to be a very expensive and not a very effective solution, only a bunch of school principals called and showed interest in their product, so they started thinking there has got to be a better way.

That better way turned out to be email marketing with EmailListUS.com. Its ease of use appealed to eKnowledge—they could find an appropriate and up-to date email list of school principals from every state in the country and they were convinced that this is the right way for them to go.
They choose several huge email databases with email addresses from school principals and school administrators in several big states like New York, New Jersey and Texas and created a monthly newsletter with all the benefits from their products that will make the school teachers and the school principals job a lot easier.

eKnowledge’s emails sent to the school principals don't just look great; they also have great content, including information about the latest technologies used in education and introductions of eKnowledge 's new clients, and industry trends. eKnowledgerecently sent a survey to their newsletter subscribers and was amazed at how much the school principals valued it and its content.

Using the email lists from EmailListUS.com made eKnowledge's email marketing efforts provide important added value to their customers—value that builds credibility and inspires their customers to tell others about their product. "Our clients hear from us all the time and they forward my emails to their friends and colleagues. We really know our stuff and our customers trust that they don't have to keep up on all the latest trends. Our newsletter does the work for them."